Following the re-design and implementation of YouShip’s Web App came the natural need to improve the brand’s Marketing Website’s design and functionality so that it also became a more modern, improved version of itself, and led to the best possible user experience.
Before & After
A polished, more luminous and visually appealing website that is easier to navigate while presenting all the necessary information.
YouShip already had a defined color scheme, which we maintained to respect the brand’s identity.
HK Grotesk is a sans serif, geometry typeface with a wide typographic family. This font fits perfectly into this project due to its geometric shapes that make the product more user-friendly while assuring a clean and formal look.
To accomomodate the complexity of the project, we incorporated simple icons with three additional sizes: small (16px), medium (20px), large (24px). This helped to reduce the visual complexity of the elements in smaller screens.
Once we defined the project’s design elements, we created the design system: the set of reusable components that could be assembled together like puzzle pieces to build new, consistent looking pages within the same style.
We simplified the registration process for businesses and couriers that want to be a part of YouShip.
A page dedicated to showcase the special technology that drives YouShip, filled with fun animations for a more interactive experience.
Every page is consistent with the defined structure and graphical elements, creating a seamless navigation experience.
“Concealed did a superb job! I loved everything that was presented.”
Leonel Simão, Founder and CEO, YouShip
A modern, improved version of the previous marketing website, that shares information in a straightforward way without being boring — thus allowing for the best possible user experience.